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Where Does Your Target Market Hang Out?

Generating leads, making sales and building a loyal customer base is the dream of every business owner. But how do those who are successful at it become that way? They know who their target market is, and where they hang out. Then, they put the right information in front of this audience.

Through a mixture of data science, gathered from online surveys, interviews and focus groups, you can find out who your audience is and where they are likely to be. 

This article will explore the ways in which you can go about getting to know your audience better, by utilising key demographic information providing insight into where your audience is and what they like to spend their money on.

Defining Your Audience

Who is your ideal customer? Get out a pen (or keyboard) and scribble down a few notes as to who you believe to be your target customer. What job do they do? How much money do they make? How educated are they? These are just some of the questions you should be asking when evaluating who your ideal customer is. 

One of the most common ways to identify this ideal customer is by getting an audience segment to complete online paid surveys. This way, you can ask key questions to identify who is a qualified lead, and who is not suitable for your products and services. For example, are males aged between 35 and 50 likely to be interested in beauty products, or tanning treatment? Probably not.

One Thing is For Sure: Your Audience is Online

The evolution of the internet has changed the world so considerably that we don’t even need to question its sales power any longer. Almost everyone has access to an internet connection, and their buying habits are becoming well documented. 

Customers are frequently accessing social media channels such as Facebook and Pinterest, regularly sharing and uploading content themselves. They’re also using Google to search for information about specific products and services prior to making a purchase. Buyers are becoming smarter.

Because of the above, you need to make data-driven marketing decisions. These decisions are based upon fact, data science comprised of information about who your audience is and where they spend their time.

The Importance of Data Science

Data scientists gather crucial data about consumer behaviour to better understand where they spend their time. This can be achieved through online surveys, where customers are asked a series of questions pertaining to their interests, financial desires and habits.

My Opinions Australia is well known for providing accurate and reliable data for businesses that are looking to get that extra edge by cleverly tapping into the consumer mindset. With some of the country’s best data scientists at their disposal, online paid surveys are created for your customer to help you gain extra insight and find out where your audience hangs out.

Find Out More

To learn more about how your business can reach into the minds of your audience, get in touch with MyOpinions Australia and speak with a representative who will be able to assist you by getting to know your requirements and understand your goals – with the ultimate goal of reaching a financial outcome.

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