Paid Online Surveys vs Focus Groups

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Paid Online Surveys vs. Focus Groups

With so many options available to find out information about your target markets – from polls and cold calling to online paid surveys and focus groups – it can become difficult to know which ones to choose. But what it all comes down to is finding the best way to get to know your customer by determining as much information about them as possible.

In this article we’re going to look at two of the most popular forms of market research, paid surveys online and focus groups. While you might believe them to be quite similar, the reality is that they’re both very different to one another. 

About Focus Groups

Focus groups are types of qualitative research groups that involve a specific group of people who answer questions about their preferences, opinions and beliefs or attitudes towards particular types of products or services. They are generally interactive in nature, meaning those who participate can speak with others in the group about their opinions on certain matters.

One of the main downsides about this type of market research is that participants’ choices or opinions can be influenced by their communication with other participants. This can lead to tainted data that might not be as accurate, therefore becoming useless to the market research.

While cross communication between participants can be effective within a controlled environment, most focus groups are conducted online, which means the information gathered may not be as useful. Additionally, these online focus groups are known to take much longer than traditional paid surveys.

About Paid Surveys

Online paid surveys have been used by market researchers since the very beginnings of the internet. They are relied upon by the world’s best researchers who are looking for the most accurate customer information possible. 

There is also more incentive involved for participants of online paid surveys. For example, those who take part in online surveys generally receive some type of reward – whether it’s cash, a prize or a voucher for their services. This means they are much more willing to provide information that is not only accurate – but also detailed and comprehensive. 

What You Should Keep an Eye On

Like anything online, it makes sense to consider your options first. For example, if you choose either online paid surveys or focus groups for your market research, make sure you are dealing with a reputable provider who has experience and an authority for providing a legitimate service. This ensures the information you receive is reliable and trustworthy.

MyOpinions is Australia’s fastest growing provider of online paid surveys. With access to crucial data sets, we are continually serving many retailers, organisations and brands in receiving the most useful and authentic customer information available in the country. 

If you want to find out more about how you can use paid surveys online to get to know your customers better, get in touch with MyOpinions today and speak with a friendly team member who will be more than happy to help guide you through the process to help you get started.

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